Content marketing has moved from a trendy sideline position to a mainstream key player. No surprise here. People like to read about themselves and high quality, well-positioned content feeds prospects’ and customers’ egos. It appeals to their emotions. It soothes their concerns. It increases a company’s visibility. It defines your brand by putting your clients and prospects in the spotlight.
A good plan does all of the above, a poor one wastes effort and money. So what separates a good plan from a poor one? Continue reading Due Diligence: The First 6 Moves of Any Content Plan
Telephones. Automobiles. Television. Personal computers. Cell phones. At one point each one of these inventions was seen as an excessive luxury embraced only by a fringe population. Today it’s difficult to imagine our lives without them. It’s time to add blogs to that list.