Websites personify an organization’s offerings, culture, and expertise. In addition to staking out an organization’s parcel of internet real estate, it is often the strategic anchor of most marketing efforts.
University of Rochester Medical Center
www.urmc.rochester.edu/clinical-trials
www.urmc.rochester.edu/strong-memorial
Working with the Center for Community Health the entire Clinical Trials website was rewritten to reflect a friendlier tone and be more informative to potential and current participants. Strong Memorial Hospital reconstructed and rewrote their website to emphasize a patient- and family-centered approach to care.
DesignNY Magazine
For 25 years DesignNY has been a home design resource for professional service providers and retail. In an effort to expand its service offerings the publication is growing its brand and launching a new website to serve as its activity hub.
Phenix Branding
More than an ad agency, Phenix Branding is a professional services organization that taps into the full array of creative and strategic tools and opportunities to build and harness the power of a client’s brand. Phenix Branding specializes in the outdoor, adventure industry.
Lynnleigh & Company
LynnLeigh & Company strives to operate as a different kind of financial advisory firm; one that seeks transparency, trust, and a warm relationship with clients that exudes a family-like atmosphere. They purposefully keep their client list small to maintain high-quality relationships and performance levels.
Benefit Representatives of America
Benefit Representatives of America operates in a saturated field where it’s common for businesses to speak negatively of the competition. We decided to market Benefit Representative’s differentiation as a company branded by its knowledge, respectful and professional demeanor, and track record of results.
Marcelita’s Cookies
This homemade gourmet cookie maker with a national distribution wanted a website emphasizing the high-end nature of their product and enterprise. In particular, they provide an exceptional service for corporate gifting, which requires a persuasive sell. Testimonials throughout the site to emphasize third-party credibility.