Traditionally, sell sheets are straight-forward listings of prices and specs on a particular product. These days sell sheets bloom with the power of narrative and copy to make them more reader-centric and compelling.
Commercial Insurance Consultants 
The company overview is on the first page. There are three versions of the back page; each is specific to the company’s three key service areas.
Front: CIC Overview
Back: Lender Review
Back: Outsourced Risk Management
Back: Workers’ Compensation
Anthony J. Costello & Son Development
Individual sell sheets serve as a guide for each model:
Hudson Townhome
Beresford Brownstone
Huntingdon Duplex
Fairfax Patio Home