Unlike the PR gained from an article written by a reporter on assignment, advertorials give you freedom to choose your focus. A hybrid between articles and advertisements, advertorials provide greater opportunity for reader education and connection. They can incorporate success stories, awards, testimonials, and other distinguishing details. Experience the out-of-bounds!
In addition to providing updates on new technology and trends within its field, Paychex Worx also utilizes some articles to provide educational information that positions Paychex as a logical and smart vendor choice. Think of these white paper content in an article format.
As the primary writer for DesignNY since 2008, I write an average of 10-13 advertorials per annual publication. Advertorials cover the following industries: architects, builders, bath and kitchen, interiors, landscaping, and outdoor living. (Please note: these articles are currently being migrated to a new URL and some links may be temporarily inactive).