Blog posts comes in all forms: Q & A, informative, case studies, anecdotal, anthologies, descriptive, soft sell, and ghost writing. They are ideal places to test new ideas, create drafts for white papers or booklets, and show off your industry chops.
Beyond Teal: Perspectives
Beyond Teal marries practical, gritty leadership advice with deep, philosophical musings. As the primary writer, it is my responsibility to interview the content expert and tie it together in a way that supports and respectfully provokes the reader. Here are a few examples:
Logical Images: Skinsight
The following are a small excerpt of the many, regular blog entries I wrote over a two and a half year period with Logical Images. I worked through an agency but communicated directly with Logical Images. Many posts involved interviewing physicians and turning their insights into material suitable for a lay person reader. Others are personal stories featuring a particular condition. These were written in a way to reflect the interviewee’s own voice.
Phenix Branding: The Feral Life
An avid outdoorsman and visionary branding expert, The Feral Life reflects a blog that combines rugged topics with business strategy and development.