Articles showcase the bedrock of knowledge within an organization. Collectively, they establish the voice, style, and personality of a business’s brand while being the workhorse for a range of content marketing tactics.
Paychex publishes a regular series of B2B educational articles on its Knowledge Center known as “Paychex Worx.” These pieces cover HR trends, best practices, and compliance for business owners and HR professionals.
Occupying a unique B2B and B2C space, Community Health Magazine is a custom publication for employers seeking the benefits of a healthier workforce. The editorial scope covers all aspects of health and wellness delivered across an array of article styles — professional profiles, how-to, success stories, health services engagement, and informative pieces.
Timber Home Living and its sister online publication, CabinLife.com is the go-to resource for timber framing, post & beam homes, and the cabin lifestyle.
Outdoor Project is a rapidly expanding brand and comprehensive online resource for outdoor adventure, travel, and advice. Updated blog posts, articles, and adventure reviews are posted here.
Providing helpful, easy-to-read, transparent information is an innovative approach in the field of B2B insurance consulting. CIC wanted a series of online articles to establish it as a source of go-to, timely information.