What’s Your Strategy?
Testimonials are a written or spoken statement emphasizing the virtues of a product or service. Like a good song, a glass of fine wine, or an unexpected good deed: a testimonial is a simple item with the power to change someone’s perspective.
In real life, we use them all the time. Continue reading The 3 x 3 x 3 Guide to Testimonials
A couple of months ago my fifth grader came home with an assignment. The directions read, “Create a thoughtful, one page advertisement in color that shows the dangers of smoking.” The instructions provided a list of items the ad had to include.
You may find yourself dismissing a grade school assignment as a mild amusement. After all, it’s the stuff of childhood nostalgia — lunch room antics, art projects, chalk dust and the unadulterated joy of summer vacation. Let me assure you, it’s much more.
The need for marketing efforts to succeed runs high. Knowing the basics of persuasive strategy isn’t an ought-to-know…it’s a must. It’s astonishing just how much money is spent on material that fails to make the grade. Is your company producing B grade marketing? If you want to ensure your efforts are worthy of an A be sure your piece has: Continue reading Does Your Marketing Have These Persuasive Basics?
Content marketing has moved from a trendy sideline position to a mainstream key player. No surprise here. People like to read about themselves and high quality, well-positioned content feeds prospects’ and customers’ egos. It appeals to their emotions. It soothes their concerns. It increases a company’s visibility. It defines your brand by putting your clients and prospects in the spotlight.
A good plan does all of the above, a poor one wastes effort and money. So what separates a good plan from a poor one? Continue reading Due Diligence: The First 6 Moves of Any Content Plan
Have you ever listened to a live orchestra when someone hits the wrong note? Five minutes of elegance and bliss overshadowed by one awkward moment of discord. Or what about hearing a song that you just don’t like? If you’re like me I can’t get the cacophony turned off fast enough.
Your content marketing strategy is like music. If your company’s web site is an instrument the keywords are the notes and your content holds the melody. The last few years were a time when companies experimented with their web site sounds; a few got it right, some hit some wrong notes while others made us scramble to find the “off” switch. What can you do to make sure your content melody is a harmonious sound that is clearly heard through the internet’s din? Continue reading Playing Keywords on the Internet Orchestra
More people than ever are online for the holiday season. So what is it about certain home pages that they find inviting, reassuring and memorable? Why do these pages motivate them to take action? In other words, what makes a winning home page?
Clear communication, that’s what. A winning home page successfully filters out great customers and gets the visitor to do what the business wants them to do and the customer/prospect is happy to do it. Everyone wins.
Making a List…Checking It Twice
Santa has a checklist for those who have been naughty or nice. Here is your home page checklist for making sure it’s in winning form and communicating exactly who you are and what you want from your online reader.
How many of these does your home page have? Continue reading Checklist For A Winning Home Page
Email. It has become as familiar to us as brushing our teeth. Many businesses use its easy, affordable, and instant communication abilities for their marketing campaigns. But don’t let email’s ease-of-use and large numbers lull you into thinking all your letters are reaching your prospects.
What do I mean? Well, an email really consists of two main parts: the subject line, and the body (the body can be broken into other sections but we won’t go there today).
Continue reading 4 Common Subject Line Mistakes