Websites personify an organization’s offerings, culture, and expertise. Not only does a website stake out an organization’s parcel of internet real estate but it is often the strategic anchor of most marketing efforts.
CWM of Rochester
Cornerstone Wealth Management of Rochester strives to operate as a different kind of financial advisory firm; one that has always sought transparency, trust, and a warm relationship with clients that exudes a family-like atmosphere. They purposefully keep their client list small to maintain high-quality relationships and performance levels.
Beyond Teal
Teal is a strategy followed by organizations whose employees are achieving their highest potential in congruency with the purpose and benefit of the organization. Consequently, they are eliminating many common workplace pathologies. Beyond Teal puts structure, conversation, and guidance to those organizations seeking Teal strategies and needed website content that exemplifies its own advice.
Grupo Avance
Grupo Avance is a highly skilled firm specializing in helping U.S. companies move into and establish a successful presence in Latin America or reach the Hispanic population inside the U.S. Additionally, they offer a powerful language translation service. Grupo Avance needed content that could clearly and concisely explain their services and points of differentiation to business leaders who often feel enthusiastic but overwhelmed at the idea of expansion.
University of Rochester Medical Center
www.urmc.rochester.edu/clinical-trials
www.urmc.rochester.edu/strong-memorial
Working with the Center for Community Health the entire Clinical Trials website was rewritten to reflect a friendlier tone and be more informative to potential and current participants. Strong Memorial Hospital reconstructed and rewrote their website to emphasize a patient- and family-centered approach to care.
Commercial Insurance Consultants, Inc.
Commercial Insurance Consultants (CIC) wanted a complete redo of their entire website. This one was designed and written to reflect CIC’s innovative approach to the field of B2B insurance consulting while positioning them as a source of go-to, up-to-date information.
Benefit Representatives of America
Benefit Representatives of America operates in a saturated field. They wanted to market their differentiation while maintaining a respectful, professional demeanor towards their competition. While the differentiating message is threaded throughout the site, we emphasized this benefit-rich selling point on About Us and Why Work with Us. An emotional appeal is emphasized on the page Why Representation.
Marcelita’s Cookies
This homemade gourmet cookie maker with a national distribution wanted a website that emphasizes the high-end nature of their product and enterprise. In particular, they provide an exceptional service for corporate gifting, which requires a persuasive sell. Testimonials were added throughout the site to emphasize third-party credibility.