Websites personify an organization’s offerings, culture, and expertise. Not only does a website stake out an organization’s parcel of internet real estate but it is often the strategic anchor of most marketing efforts.
DesignNY Magazine
For 25 years DesignNY has been a home design resource for professional service providers and retail. In an effort to expand its service offerings the publication is growing its brand and launching a new website to serve as its activity hub.
Phenix Branding
More than an ad agency, Phenix Branding is a professional services organization that taps into the full array of creative and strategic tools and opportunities to build and harness the power of a client’s brand. Phenix Branding specializes in the outdoor, adventure industry.
Lynnleigh & Company
LynnLeigh & Company strives to operate as a different kind of financial advisory firm; one that seeks transparency, trust, and a warm relationship with clients that exudes a family-like atmosphere. They purposefully keep their client list small to maintain high-quality relationships and performance levels.
University of Rochester Medical Center
www.urmc.rochester.edu/clinical-trials
www.urmc.rochester.edu/strong-memorial
Working with the Center for Community Health the entire Clinical Trials website was rewritten to reflect a friendlier tone and be more informative to potential and current participants. Strong Memorial Hospital reconstructed and rewrote their website to emphasize a patient- and family-centered approach to care.
Benefit Representatives of America
Benefit Representatives of America operates in a saturated field. They wanted to market their differentiation while maintaining a respectful, professional demeanor towards their competition. While the differentiating message is threaded throughout the site, we emphasized this benefit-rich selling point on About Us and Why Work with Us. An emotional appeal is emphasized on the page Why Representation.
Marcelita’s Cookies
This homemade gourmet cookie maker with a national distribution wanted a website that emphasizes the high-end nature of their product and enterprise. In particular, they provide an exceptional service for corporate gifting, which requires a persuasive sell. Testimonials were added throughout the site to emphasize third-party credibility.