Websites personify an organization’s offerings, culture, and expertise. Not only does a website stake out an organization’s parcel of internet real estate but it is often the strategic anchor of most marketing efforts.

 

 Phenix Branding

www.phenixbranding.com 

Phenix Branding LogoMore than an ad agency, Phenix Branding is a professional services organization that taps into the full array of creative and strategic tools and opportunities to build and harness the power of a client’s brand. Phenix Branding specializes in the outdoor, adventure industry.

Lynnleigh & Company

www.lynnleighco.com

 

LynnLeigh & Company strives to operate as a different kind of financial advisory firm; one that seeks transparency, trust, and a warm relationship with clients that exudes a family-like atmosphere. They purposefully keep their client list small to maintain high-quality relationships and performance levels.

 

 

University of Rochester Medical Center

www.urmc.rochester.edu/clinical-trials

www.urmc.rochester.edu/strong-memorial

Working with the Center for Community Health the entire Clinical Trials website was rewritten to reflect a friendlier tone and be more informative to potential and current participants. Strong Memorial Hospital reconstructed and rewrote their website to emphasize a patient- and family-centered approach to care.

 

Commercial Insurance Consultants, Inc.

www.insconsultants.com

Commercial Insurance Consultants (CIC) wanted a complete redo of their entire website. This one was designed and written to reflect CIC’s innovative approach to the field of B2B insurance consulting while positioning them as a source of go-to, up-to-date information.

 

Benefit Representatives of America

www.ssareps.com

Benefit Representatives of America operates in a saturated field. They wanted to market their differentiation while maintaining a respectful, professional demeanor towards their competition. While the differentiating message is threaded throughout the site, we emphasized this benefit-rich selling point on About Us  and Why Work with Us. An emotional appeal is emphasized on the page Why Representation.

 

 

Marcelita’s Cookies

www.marcelitascookies.com

This homemade gourmet cookie maker with a national distribution wanted a website that emphasizes the high-end nature of their product and enterprise. In particular, they provide an exceptional service for corporate gifting, which requires a persuasive sell. Testimonials were added throughout the site to emphasize third-party credibility.