Equal parts artisan, innovator, engineer, and person-pleaser; professionals in the design/build industry carry a unique combination of traits. I have a track record of translating their visions, products, and benefits to clients through editorials, advertorials, ad campaigns, blog posts, sell sheets and more.
Life in the Finger Lakes is the premier lifestyle magazine representing the 14-county region of New York State’s expansive Finger Lakes region. It gives readers imagery and stories showcasing the natural beauty, personality, and history of the area.
DesignNY Magazine is an annual resource guide featuring fine residential and commercial design, furnishings, products, and services. As the primary writer for this annual publication since 2008, I write an average of 7-10 editorials per annual publication.
Blending the creativity of an advertorial with the marketing precision of an ad, DesignNY advertorials cover an array of specialities — architects, builders, bath and kitchen, interiors, landscaping, technology, and outdoor living among others.
Castleview 3D uses the blog to highlight insights and dedication to staying on the front edge of 3D rendering technology.
Individual sell sheets served as a walk-through guide for each model:
Whitney East, Inc. wanted a series of sell sheets framed as success stories to use for proposal requests. Projects included residential,
municipal, and commercial.
An orchestrated, multi-year newspaper and email campaign for The Reserve on the Erie Canal reinforced the new brand among prospects, buyers, homeowners, and the community-at-large.