Equal parts artisan, innovator, engineer, and person-pleaser; professionals in the design/build industry carry a unique combination of traits. I have a track record of translating their visions, products, and benefits to clients through editorials, advertorials, ad campaigns, blog posts, sell sheets and more.

Editorial

DesignNY Magazine

This resource guide features fine residential and commercial design, furnishings, products, and services. As the primary writer for this annual publication since 2008, I write an average of 7-10 editorials per annual publication.  

Ray of Light
Sculpting a Park Avenue Experience
On the Catwalk: Art, Architecture and Fashion
Updating the Good Life at The Saturn Club
A Home of Principles: Form & Function
Cultivating Convenience
Designing a Day of Equestrian Sport and Style
An Authentic Italian Beauty

 

Advertorials

Blending the creativity of an advertorial with the marketing precision of an ad, DesignNY advertorials cover an array of specialities — architects, builders, bath and kitchen, interiors, landscaping, technology, and outdoor living among others.

The Inde Studio
Broccolo Tree & Lawn Care
Ketmar Development
Digital Audio Visual Environments (DAVE)
Smith Lumber & Hardware Center / Rode Construction
Robert Reeder Interiors
A Voice for Your Commands
Millington Lockwood Business Interiors / Designing a Human Habitat

Blog

Castleview 3D uses the blog to highlight insights and dedication to staying on the front edge of 3D rendering technology. 

3 Apps for Choosing Paint Color
3D Renderings from an Architect?
Improve Your Remodel Experience with Houzz
International Builders Show Spotlight

Sell Sheets

Individual sell sheets served as a walk-through guide for each model:

Hudson Townhome
Beresford Brownstone
Huntingdon Duplex
Fairfax Patio Home

Whitney East, Inc. wanted a series of sell sheets framed as success stories to use for proposal requests. Projects included residential,
municipal, and commercial.

LeRoy Fire Department 

McComfrey Career Development Center

Ad Campaigns

An orchestrated, multi-year newspaper and email campaign for The Reserve on the Erie Canal introduced then reinforced the brand among prospects, buyers, homeowners, and the community-at-large.