Versatile and concise, brochures are a general term for a booklet or leaflet with information and images about a particular product, place, or service. They can serve as a small catalog or be used as a way to develop awareness for large, complex products. Think of them as an information beacon … in hard copy.

The Reserve on the Erie CanalThe Reserve brochure cover

This brochure is an 18-page booklet introducing a large, innovative housing development replete with amenities and a coveted location. This brochure serves to build awareness, visibility, and interest for potential buyers.

Additional Uses: The Reserve used the copy for their website, which proceeded to be nominated for Rochester’s 2013 Best of the Web.

When tasked to write a transcript for a promotional video, I repurposed much of the brochure’s verbiage. It worked beautifully.  Watch it here.


Brochures detailing a model’s interior flexibility and application of professional interior design details were available at the multiple open house events.




Hudson Townhome
Beresford Brownstone
Fairfax Patio Home

Finger Lakes Chamber of Commerce / Garcés Reid Design


This walk, hike, and bike guide is a 14.5 inch x 22 inch fold-out including maps, calendar, detailed hiking and biking guide, and general tourist highlights and information.