Blog posts comes in all forms: Q & A, informative, case studies, anecdotal, anthologies, descriptive, soft sell, and ghost writing. They are ideal places to test new ideas, create drafts for white papers or booklets, and show off your industry chops.
Beyond Teal: Perspectives
Beyond Teal marries practical, gritty leadership advice with deep, philosophical musings. As the primary writer, it is my responsibility to interview the content expert and tie it together in a way that supports and respectfully provokes the reader. Here are a few examples:
Logical Images: Skinsight
The following are a small excerpt of the many, regular blog entries I wrote over a two and a half year period with Logical Images. I worked through an agency but communicated directly with Logical Images. Many posts involved interviewing physicians and turning their insights into material suitable for a lay person reader. Others are personal stories featuring a particular condition. These were written in a way to reflect the interviewee’s own voice.
Castleview 3D: Life Should Be in 3D
The owner of Castleview 3D uses her blog to show off her insights and dedication to staying on the front edge of 3D rendering technology. She posts sporadically but her blog has served her professional needs in attracting new leads and clients.
And a bonus entry:
I started this blog to gain front line perspective in the world of blogging and online engagement. It’s my virtual sandbox. If you want a little fun … take a peek!