Unlike the PR gained from an article written by a reporter about your organization, advertorials give you freedom to choose your focus. A hybrid between articles and advertisements, advertorials provide greater opportunity for reader education and connection. They can incorporate success stories, awards, testimonials, and other distinguishing details. Experience the out-of-bounds!
As the primary writer for DesignNY since 2008, I write an average of 10-13 advertorials per annual publication. Advertorials cover the following industries: architects, builders, bath and kitchen, interiors, landscaping, and outdoor living.