For hospitals and health care centers developing communication materials that respect patients, families and their medical care teams.

For medical technology companies that want to differentiate, engage, and connect with physicians, hospital administrators, patients, and other health care decision-makers.

For anyone looking for medical writing that clarifies, educates, informs, and cares.


URMC Health Research and Clinical Trials

Health Research / Clinical Trials

Working with the Center for Community Health the entire Clinical Trials website was rewritten to reflect a friendlier tone and be more informative to potential and current participants. The marketing objective is to increase community involvement in health research and increase the utilization of the URMC registry.

URMC Strong Memorial Hospital

Strong Memorial Hospital

Strong Memorial Hospital (SMH) reconstructed their website to emphasize an empathy driven, patient- and family-centered (PFCC) approach to care. Strong has invested considerable effort into establishing PFCC practices and behaviors among staff, families, and patients and wanted their website to be an extension of their efforts and brand.

About Us

Philosophy of Care

Patient- and Family-Centered Care

Patient Advisory Council

Services and Ammenities

Our History

Our Leadership

Zoom: VisualDx Insights for Health Professionals. Published by Logical Images

Zoom is the newsletter published by Logical Images targeting health care administrative professionals and dermatologists. Readers have varying levels of familiarity with dermatology.

Editor Spotlight

Lynn Mckinley-Grant, MD, is a welcomed addition to the Logical Images Editorial Team. In addition to practicing internal medicine and dermatology at Georgetown University Hospital, Dr. Mckinley-Grant is a Clinical Associate Professor at the Georgetown University Department of Medicine. She is one of two senior editors currently working on the next book in the VisualDX Essential Dermatology series, VisualDx: Essential Dermatology in Pigmented Skin.

Read the full article: Editor Spotlight


Logical Images: Skinsight Mohs Learning Series

The Mohs Learning Series is a series of five-part articles written to educate and familiarize the lay audience on the role and value of Mohs surgery and skin cancer. As the writer, I worked closely with medical experts to translate their knowledge into a guide that is understandable and engaging to the target reader.

Are you aware the U.S. is experiencing a skin cancer epidemic? The Skin Cancer Foundation points out that treatment for nonmelanoma skin cancer (squamous and  basal cell carcinoma) increased by 77% between the years 1992 and 2006.  Ninety percent of these nonmelanoma cancers are due to sun exposure,  which means more people than ever before are developing nonmelanoma skin  cancer on body parts that tend to be most exposed to the sun: the face,  neck, hands, and feet. Scarring and skin tissue removal are huge  concerns to patients who are facing cancer surgery on these areas.  Fortunately, Mohs surgery – or simply “Mohs” – offers an alternative to  traditional surgery.

Access the complete series.


Logical Images: Skinsight’s SkinMatters Blog

SkinMatters is designed to provide an informative skin resource for a lay audience. During my two years as the primary writer I regularly interviewed nationally-acclaimed dermatologists then interpreted their information into friendly, informative articles. Because each article was by-lined by the physician, I was careful to retain their personality and careful explanations. I also interviewed non-professional individuals who had personal experience with a specific skin condition and told their story as an entry. Additionally, I conducted research and wrote basic, introductory summary articles on various skin conditions. Articles was reviewed by the physician and a medical editorial board before publication.

The following are a few blog post excerpts:

Linea Negra, or the Dark Line of Pregnancy

During the 9 months of pregnancy, a woman’s body goes through extraordinary changes. If this is your first pregnancy, you might be astonished by the number of small surprises that you discover during your term as a result of pregnancy’s effect on the skin. One of these may be a thin, darkish line that runs from the naval (belly button) to the pubic area. This line can also extend from the pubic area through the naval to the top of the belly. No need to worry, though! This is linea nigra, a common – and harmless – skin condition of pregnancy.

Read the complete article.

Colorful Terms for Dry Skin

Insights from Dr. Elaine Gilmore on Jan. 13, 2011

During winter, skin is subjected to an increased amount of moisture loss. As a result, I hear the term dry skin used a lot. There really are many terms in dermatology related to dry skin. In fact, the term dry skin is a layman’s phrase. I’m going to share some of the more colorful and interesting terms physicians use to describe this condition. Often, the medical term itself is a clue to the symptoms it is referring to. I selected and interpreted a few terms that I find particularly interesting and relevant to this time of year.

Read the complete article.

Exfoliants and Emollients Part I: Weeding Your Way through The Marketplace

Insights from Dr. Lisa Ginn on Sept. 14, 2010

With so many skin care products in the marketplace, it’s easy to be overwhelmed by selection. This post is the first of a two-part series where I will explain the different types of products in a skin care regime. My goal is to help you understand:

  1. Which products do what,
  2. How often to use them,
  3. What to look for in the ingredient labels, and
  4. Which selections are best for your skin type and budget.

These two posts will cover cleansers, exfoliants, humectants, antioxidants, and moisturizers.

Read the complete article.

Malignant Melanoma – How I Saved My Life

Insights from Rory Burrill on May 26, 2010

Did you know approximately 20 out of every 100,000 light-skinned people will develop malignant melanoma? With odds like that you might not think it’s worth it to give much thought to this cancer. But malignant melanoma is real. I was one of those 20 in 100,000. My story isn’t unusual. In fact, you may find that my sun exposure sounds a lot like yours.

Read the complete article.

Seniorsfirst Kirkhaven: Telehealth Annual Appeal telehealth annual appeal cover


Read the complete letter. 



“Karen was a pleasure to work with. We engaged her to write and edit web pages dedicated to health research and she did a superb job. She has a clear and concise writing style – perfect for the web – and was able to communicate at a level appropriate to our audience. Her research was thorough, the presentation of information was logical and accurate, and she delivered copy on deadline. I would welcome the opportunity to work with her again!”

Gwenn Voelckers, Director of Health Communications at URMC


“It was a pleasure working with Karen on rewriting our hospital website. Her thoughtfulness and passion about providing our patients and their families with important information about their hospital stay, resulted in a comprehensive final product.”

Jackie Beckerman, Director of Office of The Strong Commitment at URMC


“Working with Karen is great. Her work is consistently excellent.  She has been a great partner for generating web content and more.  Even better, Karen does thorough research about topics she is asked to write about and it is always evident in her writing.”

Jeremy Ventura, Communication Specialist at Logical Images


“You really found the nuance in delivering the telehealth benefits for our annual appeal. I must say that I appreciate your work ethic and enjoy working with you all the more. You’re one of ‘my things I’m thankful for this Thanksgiving!'”

Jean Pope Boyle, Director of Development of Seniorsfirst Communities & Services