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	<link>http://kmwordsmith.com</link>
	<description>Using content to connect your business to people</description>
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		<title>Do This One Thing to Improve Your Blog Post Content</title>
		<link>http://kmwordsmith.com/2011/06/do-this-one-thing-to-improve-your-blog-post-content/</link>
		<comments>http://kmwordsmith.com/2011/06/do-this-one-thing-to-improve-your-blog-post-content/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 16:33:37 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[creativity]]></category>
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		<guid isPermaLink="false">http://kmwordsmith.com/?p=641</guid>
		<description><![CDATA[Have you ever watched a sports team dominate a game? Star players are important but it&#8217;s the collective effort of the individuals working fluidly together towards a common goal that delivers the win. Content operates the same way. Strong writing is the star player but the win won&#8217;t happen without the contributions of good design. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>3 Things that Irritate Readers</title>
		<link>http://kmwordsmith.com/2011/03/3-things-that-irritate-readers/</link>
		<comments>http://kmwordsmith.com/2011/03/3-things-that-irritate-readers/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 16:11:35 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=624</guid>
		<description><![CDATA[Can we agree that there is no shortage of material explaining the wisdom of why you should include a healthy amount of content into your marketing strategy? There is also an equal amount of how-to information. I know I’ve handed these strategies out to my readers numerous times. What seems to have slipped through the [...]]]></description>
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		<title>Playing Keywords on the Internet Orchestra</title>
		<link>http://kmwordsmith.com/2011/02/playing-keywords-on-the-internet-orchestra/</link>
		<comments>http://kmwordsmith.com/2011/02/playing-keywords-on-the-internet-orchestra/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:08:10 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Content Marketing Tactics]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Social Media and Content]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=602</guid>
		<description><![CDATA[Have you ever listened to a live orchestra when someone hits the wrong note? Five minutes of elegance and bliss overshadowed by one awkward moment of discord. Or what about hearing a song that you just don’t like? If you’re like me I can’t get the cacophony turned off fast enough.  Your content marketing strategy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Checklist For A Winning Home Page</title>
		<link>http://kmwordsmith.com/2010/12/checklist-for-a-winning-home-page/</link>
		<comments>http://kmwordsmith.com/2010/12/checklist-for-a-winning-home-page/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 17:54:05 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Content Marketing Tactics]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Social Media and Content]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=475</guid>
		<description><![CDATA[More people than ever are online for the holiday season. So what is it about certain home pages that they find inviting, reassuring and memorable? Why do these pages motivate them to take action? In other words, what makes a winning home page? Clear communication, that&#8217;s what. A winning home page successfully filters out great [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How to Revive Your Creativity</title>
		<link>http://kmwordsmith.com/2010/11/how-to-revive-your-creativity/</link>
		<comments>http://kmwordsmith.com/2010/11/how-to-revive-your-creativity/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 18:50:44 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=469</guid>
		<description><![CDATA[Ugh. I hope you can relate. Just when the Halloween candy was finally starting to go away, a wave of Girl Scout cookies hit our pantry. And of course I ordered plenty of boxes telling myself that it&#8217;s supporting a good cause. We finished the last of the thin mints&#8230;just in time for&#8230;the abundance of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Content Is Online Currency: How Much Should You Pay?</title>
		<link>http://kmwordsmith.com/2010/11/content-is-online-currency-how-much-should-you-pay/</link>
		<comments>http://kmwordsmith.com/2010/11/content-is-online-currency-how-much-should-you-pay/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 19:08:22 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Content Marketing Tactics]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=452</guid>
		<description><![CDATA[  When you’re online, well before money enters the scene, there is another kind of exchange rate: time and attention for content. Recent surveys reveal that 90 percent of B2B buyers prefer to do their research online. There is certainly no shortage of material for them to peruse. Businesses provide content in exchange for a [...]]]></description>
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		<title>Respectful Selling</title>
		<link>http://kmwordsmith.com/2010/10/respectful-selling/</link>
		<comments>http://kmwordsmith.com/2010/10/respectful-selling/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 00:54:27 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[websites]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=429</guid>
		<description><![CDATA[  Aretha Franklin demanded it. Rodney Dangerfield got none of it. Your clients want it. And, if your business communication materials don&#8217;t have it, you are sunk. The magic word here is respect. Respect has a significant and (all too often) underappreciated role in business and marketing communications. What is it, exactly and you can [...]]]></description>
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		<title>4 Common Subject Line Mistakes</title>
		<link>http://kmwordsmith.com/2010/10/4-common-subject-line-mistakes/</link>
		<comments>http://kmwordsmith.com/2010/10/4-common-subject-line-mistakes/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 03:07:08 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Content Marketing Tactics]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=396</guid>
		<description><![CDATA[Email. It has become as familiar to us as brushing our teeth. Many businesses use its easy, affordable, and instant communication abilities for their marketing campaigns. But don&#8217;t let email&#8217;s ease-of-use and large numbers lull you into thinking all your letters are reaching your prospects. What do I mean? Well, an email really consists of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Places to Put Stories in Your Marketing</title>
		<link>http://kmwordsmith.com/2010/09/10-places-to-put-stories-in-your-marketing/</link>
		<comments>http://kmwordsmith.com/2010/09/10-places-to-put-stories-in-your-marketing/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 15:07:19 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Case Studies and Success Stories]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[success stories]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=358</guid>
		<description><![CDATA[Narrative. –noun 1. a story or account of events, experiences, or the like, whether true or fictitious. People like good content. This is probably why over the past couple years there has been a lot of focus on the power of narrative in marketing. Understanding why stories are so popular will give you your prospects’ [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Blogs: Opportunity or Waste of Time?</title>
		<link>http://kmwordsmith.com/2010/09/blogs-opportunity-or-waste-of-time/</link>
		<comments>http://kmwordsmith.com/2010/09/blogs-opportunity-or-waste-of-time/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 17:54:20 +0000</pubDate>
		<dc:creator>Karen Marley</dc:creator>
				<category><![CDATA[Social Media and Content]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Linkedin]]></category>

		<guid isPermaLink="false">http://kmwordsmith.com/?p=280</guid>
		<description><![CDATA[Telephones. Automobiles. Television. Personal computers. Cell phones. At one point each one of these inventions was seen as an excessive luxury embraced only by a fringe population. Today it&#8217;s difficult to imagine our lives without them. It&#8217;s time to add blogs to that list. Blogs have redefined the way we gather information and share opinions. [...]]]></description>
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