Really Useful Content

Why a newsletter?

We live in a country powered by innovation, entrepreneurial spirit, and specialized growth.

Quite frankly, I’m excited by the current trends in content marketing and social media. These forms of marketing return integrity to the sales process because they emphasize content and information.

To this end, I’m always researching, interviewing, and gathering data on current trends as well as the latest best practices for content marketing and communications. But I decided to do more.

That’s why I launched a FREE newsletter: Really Useful Content: Practical Strategies to Attract and Retain Customers . It’s my way of contributing to our business community.

8 minutes a month

Issues are sent out around the third week of each month. Content is distilled into a quick read, usually taking about eight minutes. If you want this information delivered directly to your inbox please enter your email address in the e-newsletter sign-up box.  

When you sign up for Really Useful Content you will also receive Capturing Quality Prospects: Reference Guide & Tracking Tool for Your Communication Strategies.

Let’s face it. People are weary and leery of traditional mass marketing that bombards them with names and features. Hey, you know your products are great. But if you’ve ever grown frustrated because your prospects just don’t seem to “get it” this guide will help.

“I always enjoy reading Really Useful Content. It’s well-written, to the point, and relative to what I do. Now Karen’s come up with an awesome technique to cultivate and track prospects through the selling cycle with tangible ways to manage the process.  It’s a real hands-on, practical tool that can be immediately put to use. I like it and use it.

Glen Cone, AXA Advisors

This easy-to-use guide contains:

  1. A visual representation of the purchase cycle.
  2. A visual explanation on which content tools work across the purchase cycle.
  3. An organizer to track quality prospects through the purchase cycle.
  4. A menu highlighting 14 different touch points.
  5. 8 channels to repurpose your content and suggestions on how to do it.

“Great guide! Thanks for sharing the useful content…which is the point, right?! I definitely plan to share this with my colleagues.”

Dean LoBrutto, The Entrepreneur Authority Consulting Group

Simply enter your email in the box on the left. KMwordsmith is anti-spam. I will NOT annoy you with waves of email. And, you can easily unsubscribe at anytime by simply clicking the unsubscribe button provided in every issue.

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Thanks again for your time.

Respectfully,

Karen