The 3 x 3 x 3 Guide to Testimonials

Rubiks Cube by Lars Karlsson

What’s Your Strategy?

Testimonials are a written or spoken statement emphasizing the virtues of a product or service. Like a good song, a glass of fine wine, or an unexpected good deed: a testimonial is a simple item with the power to change someone’s perspective.

In real life, we use them all the time. Continue reading The 3 x 3 x 3 Guide to Testimonials

10 Places to Put Stories in Your Marketing

Stories allure readers

Narrative. –noun 1. a story or account of events, experiences, or the like, whether true or fictitious.

People like good content. This is probably why over the past couple years there has been a lot of focus on the power of narrative in marketing. Understanding why stories are so popular will give you your prospects’ coveted perspective and help you use stories more effectively in your own marketing campaigns. I’ve suggested ten places for stories in your marketing communications to get you started. Continue reading 10 Places to Put Stories in Your Marketing

10 Resolutions Revived by Case Studies

Do you hear that fizzle? That’s the sound of all those collective business New Year’s resolutions fading away.
The secret to keeping a resolution is in how you set your goal. Instead of goals that rely on the unpredictable behavior of others, establish goals that give you the control and accountability. Continue reading 10 Resolutions Revived by Case Studies