10 Article Ideas for Your Blog or Website

September 22, 2010

So you have a website. Ten years ago, even five years ago, it was perfectly acceptable to have a static website that sat there and did nothing but occupy space. Times have changed. Websites are filled with content, they’re interactive–they engage readers, build communities, introduce your company, educate prospects, engage prospects, establish credibility…need I go [...]

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7 Surfer Questions: Does Your Website Have The Answers?

September 22, 2010

Let’s banish any notion that the internet as a marketing and communication platform is only a trend. There’s no trend, it’s a reality of business communications and customer engagement. Given this reality, why do so many websites fall short of providing the information their visitors need? There’s more at stake than a missed opportunity. Missing [...]

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Who’s Your Mentor

June 1, 2010

The word mentor comes from Greek mythology. In Homer’s tale of the Odyssey, Odysseus had a son named Telemachus. Odysseus needed to go and fight the Trojan wars. Realizing he would be away for long periods of time, he asked his trusted friend, Mentor, to tutor and teach his son Telemachus. So the noun – mentor – traces its roots to that era. Today we use the noun, mentor, as a verb; we talk about mentoring someone.

What’s the value of mentorship to you?

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10 Resolutions Revived by Case Studies

January 27, 2010

Do you hear that fizzle? That’s the sound of all those collective business New Year’s resolutions fading away.

The secret to keeping a resolution is in how you set your goal. Instead of goals that rely on the unpredictable behavior of others, establish goals that give you the control and accountability.

Read this article to learn how to take control of ten common business New Years resolutions using a simple case study.

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The Surprising Answer to What’s Missing?

January 27, 2010

Looking at my work and life experience from both sides of the desk–as an employee, manager and even company owner I often wondered, what was out of balance when things weren’t going right? You know the feeling. When you do the work, give it your all, are fairly compensated and the end result still doesn’t taste good? What’s up? What’s…

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What Gives?

December 17, 2009

Giving. It’s a celebrated act during the holidays but not so much for business communications. Or is it? A recent study by the university of Massachusetts Dartmouth discovered that the fastest growing businesses are the ones that are boldly engaging in social media.

Social media is powered by the interactions between people. So what are these successful businesses doing? They’re giving.

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On Giving

December 17, 2009

What are you giving away – with no expectation of return? What part of your value or of your services are you rendering to others as your gift for the greater good? And, you may be asking, why this topic today? Well, if you suspect that this topic was chosen in December to set the reader up to make a philanthropic donation to a worthy cause, you’re right! Your cause. This is a business topic–about your business.

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