Rubiks Cube by Lars Karlsson

What’s Your Strategy?

Testimonials are a written or spoken statement emphasizing the virtues of a product or service. Like a good song, a glass of fine wine, or an unexpected good deed: a testimonial is a simple item with the power to change someone’s perspective.

In real life, we use them all the time. [click to continue…]

 

 

A couple of months ago my fifth grader came home with an assignment. The directions read, “Create a thoughtful, one page advertisement in color that shows the dangers of smoking.” The instructions provided a list of items the ad had to include.

You may find yourself dismissing a grade school assignment as a mild amusement. After all, it’s the stuff of childhood nostalgia — lunch room antics, art projects, chalk dust and the unadulterated joy of summer vacation. Let me assure you, it’s much more.

The need for marketing efforts to succeed runs high. Knowing the basics of persuasive strategy isn’t an ought-to-know…it’s a must.  It’s astonishing just how much money is spent on material that fails to make the grade. Is your company producing B grade marketing? If you want to ensure your efforts are worthy of an A be sure your piece has: [click to continue…]