I am Karen Marley, a copywriter who specializes in custom content creation for your company’s persuasive communications, employee engagement, client education, and website. I’ll bring focus to your ideas, share my creativity, and can help you stand apart from your competition.
KMwordsmith stands for two things:
1. Quality. Quality in client relationships. Quality in followers, friends, subscribers, clients, and network connections. Quality in work.
2. People. Effective content is read content. Businesses don’t read…people do.
Part I: Unembellished
With more than 15 years of experience interpreting products, accomplishments, ideas, and services I know how to write content that engages, educates, and persuades. You get a unique package of skills: a journalist’s aptitude for researching, interviewing, and reporting combined with the content marketer’s understanding of strategy, audience, stories, and tools.
Part II: The Scenic Route
The power of words has always intrigued me. Truly effective writing is all about relevancy to the reader. It comes down to this; know and respect your audience.
After living in France for a year, getting a B.A. in Political Science from UC Irvine, and an M.S. in Environmental Science from SUNY-ESF, I went into museum science education. This may sound like a far cry from content marketing. Consider this: museum education is the art of engaging a non-captive target audience, providing information, cultivating a following, and nurturing a call to action. The job also requires writing skills that target diverse audiences — professionals, colleagues, children, teachers, families, even teenagers. And few places rival the unconventional creativity that grows inside of a museum’s education department.
While working at an interdisciplinary, place-based museum, I served as the editor for a downtown revitalization newsletter. Where my background in science taught objectivity and research skills, the newsletter demanded journalism. The newsletter allowed me to work directly with local businesses to help increase their visibility while establishing a revenue source for the parent organization.
These experiences delivered a highly practical, albeit, non-traditional path to business and custom content writing. I had developed a reputation for producing creative, succinct copy that garnered results.
I’ve spent most of my years living in California’s Central Coast and New York’s Finger Lakes region with a recent move to Denver, Colorado. I’ve traveled across Europe, Scandinavia, Morocco, Saudi Arabia, Dominica, Mexico, Canada, the Caribbean and our own stunning United States (special shoutout to Montana, Yosemite, and the Grand Canyon)!
Happiness is any moment on a horse or pair of skis (or mountain bike, trail, beach…). Better yet, simply being with my two fantastic boys and husband. Peace out and carpe diem.