I am Karen Marley, a copywriter who specializes in custom content creation for your company’s persuasive communications, client education, and website. I’ll bring focus to your ideas and can help you stand apart from your competition.
KMwordsmith stands for two things:
1. Quality. Quality in client relationships. Quality in followers, friends, subscribers, clients and network connections. Quality in work.
2. People. Effective content is read content. Businesses don’t read…people do.
Part I: Unembellished
With more than ten years experience interpreting products, accomplishments, ideas, and services I know how to write material that engages, educates, and persuades. You get a unique package of skills: a journalist’s aptitude for researching, interviewing, and reporting combined with the content marketer’s understanding of strategy, audience, stories, and analytics.
Part II: The Scenic Route
While identifying and developing upper-level educational programs for my employer during graduate school I discovered my passion for using communications, content marketing, and teamwork to help an organization amplify its message and mission. As the sole proprietor for KMwordsmith, I translate that passion into marketing and communication services that have enhanced my clients’ brand identity, credibility, and purpose.
The power of words have always intrigued me. Truly effective writing is all about relevancy to the reader. It comes down to this; know and respect your audience.
After living in France for a year, getting a B.A. in Political Science from UC Irvine, and an M.S. in Environmental Science from SUNY-ESF, I went into museum education. The job required loads of writing for an exciting, diverse audience – professionals, colleagues, children, teachers, families, even teenagers.
At that time, I was the editor for a downtown revitalization newsletter. Where my background in science taught objectivity and research skills, the articles demanded journalism. The newsletter allowed me to work directly with local businesses to help increase their visibility while establishing a revenue source for the parent organization.
These experiences delivered a highly practical, albeit, non-traditional path to business writing. I had developed a reputation for producing creative, succinct copy that garnered results.
I made the jump to independent business writer because I recognized the trends in effective writing. The organizations that do it best earn trust and loyalty. Whether the organization is selling an experience, service, or product: content sells.
I grew up in Paso Robles, CA, lived in Grenoble, France; Skaneateles, NY; Newport Beach, CA; Redding, CA; and currently live and love Rochester, NY. I’ve traveled across Europe, Scandinavia, Morocco, Saudi Arabia, Dominica, Mexico, Canada, and our own stunning United States (special shoutout to Colorado, Yosemite, and the Grand Canyon)!
Happiness is any moment on a horse or pair of skis (or mountain bike, trail, beach…) Better yet, simply being with my two fantastic boys and husband. Peace out and carpe diem.