KMwordsmith stands for two things:
1. Quality. Quality in client relationships. Quality in followers, friends, subscribers, clients and network connections. Quality in work.
2. People. Effective content is read content. Businesses don’t read…people do.
Now, let’s get personal.
Part I: Unembellished
I am Karen Marley, an independent business writer who specializes in writing content and helping clients maximize its value. With over ten years experience interpreting products, accomplishments, ideas, and services I know how to write material that engages, educates, and persuades.
Part II: The Scenic Route
The power of words has always intrigued me. Early on a mentor taught me that truly effective writing is all about relevancy to the reader. “Know your audience and respect them,” he said.
After living in France for a year, getting a B.A. in Political Science from UC Irvine, and an M.S. in Environmental Science from SUNY-ESF, I went into museum education. The job required loads of writing. Project success hinged on solid writing and communications – articles, web site copy, reports, proposals, success stories, newsletters, curriculum, fund-raising letters, exhibit text, catalogues; whatever was needed to engage visitors, teach docents, and inform donors. Audience diversity was always exciting – professionals, colleagues, children, teachers, families, even teenagers
At that time, I was the editor for a downtown revitalization newsletter. Where my background in science taught objectivity and research skills, the articles demanded journalism. The newsletter allowed me to work directly with local businesses to help increase their visibility while establishing a revenue source for the parent organization.
These experiences delivered a highly practical, albeit, non-traditional path to business writing. I had developed a reputation for producing creative, succinct copy that garnered results. I distinctly remember an advisory board member complimenting me on salvaging an exhibit proposal gone awry with my “wordsmithing.” The name stuck.
I made the jump to independent business writer because I recognized the trends in effective writing. Consumers value reliable, easy-to-read, relevant information. The organizations that deliver it earn trust and loyalty. Whether the organization is selling an experience, service, or product: content sells.
I grew up in Paso Robles, CA, lived in Grenoble, France, Skaneateles, NY, Newport Beach, CA, Redding, CA, and currently live and love Rochester, NY. I’ve traveled across Europe, Scandinavia, Morocco, Saudi Arabia, Dominica, Mexico, Canada, and our own stunning United States (special shoutout to Colorado, Yosemite, and the Grand Canyon)!
Happiness is any moment on a horse or pair of skis (or mountain bike, trail, beach…) Better yet, simply being with my two fantastic boys and husband. Peace out and carpe diem.